On August 25, Xbox 360 users with an Xbox Live account will be able to register to vote, voice opinions on presidential candidates and participate in polls. This is made possible with an announced partnership between Microsoft and Rock the Vote, a popular organization that encourages youth to get out and vote.
"Xbox is a natural partner to help us reach out to youth voters," said Heather Smith, executive director, Rock the Vote. "To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there's no doubt in our minds that many are on Xbox 360 and Xbox Live."
Xbox Live boasts over 12 million users, and if it were a state, it would be the country's seventh largest state with 20 electoral votes.
"The Xbox Live community is active, vocal and passionate," said Marc Whitten, general manager of Xbox Live. "We're thrilled to partner with Rock the Vote to make it easier than ever for youth voters — and our members — to register and be heard."
Xbox and Rock the Vote will continue to make rounds at both the upcoming Democratic and Republican conventions.
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