GRID Taking Off in Japan

Today, Codemasters announced that GRID will be localized for a Japanese release later this year. The game already features Japanese specific content, including locations such as Tokyo Shibuya, Yokohama and Haruna in addition to Drift and Touge race events. Codemasters is hoping GRID will be successful like their other racing franchise, DiRT, has been in Japan.

"As Codemasters continues to gain significant ground in the global videogame business, the release of GRID in Japan will also see the arrival of the Codemasters brand as a publishing label in the market," said Rod Cousens, CEO, Codemasters. "We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market."

"The recent success of key western titles in Japan is indicative of the current trend where Japanese gamers are not only more aware of popular western gaming brands but actively seeking them out," continued Cousens. "With GRID set to be fully localized and arrive bundled with DiRT, it is an opportune time for Codemasters to enjoy brand success in Japan."

GRID is available now in the U.S. for PS3, PC, Xbox 360 and DS.

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