New Rock and Roll Hall of Fame Sponsor!

03/06/08 - AgoraDan

Rock and Roll Hall of Fame and Museum Announces
New Sponsor, Activision, Publisher of
Videogame Franchise, Guitar Hero®



CLEVELAND (March 6, 2008) – The Rock and Roll Hall of Fame and Museum announced today

that Activision, Inc. (Nasdaq: ATVI), the videogame publisher behind the phenomenon, Guitar

Hero, has signed on as a new sponsor, supporting the museum's efforts to collect, preserve and

interpret the global impact of rock and roll music.

Activision will sponsor the Cleveland rock museum's exhibit on some of rock's most legendary

guitarists, which includes artifacts from Johnny Cash, Kurt Cobain, Jerry Garcia, Robbie

Robertson and others. In addition, Activision will be an official sponsor of the 2008 Rock and Roll

Hall of Fame Induction Ceremony to be held on March 10 in New York City at the Waldorf

Astoria.

Visitors to the Rock and Roll Hall of Fame will also be able to rock out to some of their favorite

hits while at the Museum in Cleveland. Activision will have a Guitar Hero demo stand for fans to

test drive the latest and greatest game for free, beginning with Guitar Hero® III: Legends of

Rock.

"We're incredibly excited about this partnership," said Steve Dobo, Director of Sponsorships for

the Rock Hall. "Activision's support not only helps us tell the guitar chapter of the rock and roll

story, but it also gives our visitors a chance to step onto the virtual stage and kick out some jams

while they're here."

"Where there's music, there's Guitar Hero, and there are countless Rock and Roll Hall of Fame

inductees who've appeared in Guitar Hero" said Dusty Welch, Head of Publishing for

Activision/RedOctane. "We are absolutely thrilled by the opportunity to offer visitors a chance

to live out their fantasies by playing tracks from the artists they are paying homage to."

Each year visitors from 50 states and 100 countries visit the Rock Hall. Since opening its doors

to the world in 1995, nearly seven million people have made the pilgrimage to the world's only

Museum devoted to celebrating and preserving the history of rock and roll music.


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